1. What is a Boycott?
A boycott is an instrument of the powerless against the powerful, used by those without access to power mechanisms and who are therefore forced to organize voluntarily from the grassroots level. A boycott is a movement of ordinary people who refuse to support injustice and who use their right to choose as consumers in order to support – in this case – the Palestinian quest for freedom and justice, and in some cases, to express their opposition to the political positions of their governments and institutions.
It is about ordinary people around the world using their right to choose what they buy in order to help bring about an end to oppression.